Brand Story


The World of Cielle

Cielle is the manifestation of Concept Designer and Creative Director Seree Kang's desire to bring elegance and joy into daily life. A combination of two French words, 'ciel' (sky) and 'elle' (she), 'cielle' can be understood as meaning 'a woman from the sky' - a goddess.

She sees the ideal of the modern woman as being a goddess who chooses to use fashion  accessories to reveal her personality or create a specific image, rather than merely as adornments. Everything in the Cielle range is designed to exist as both an art and a fashion piece, imbued with a uniqueness and creativity that match the modern woman's lifestyle.

Four different themes combine within the world of Cielle: Cielle Professional; Cielle Romance; Cielle Balance; and Cielle Goddess.

The modern woman is a master of the art of balance - at work and at play, in relationships and in society. Cielle Goddess represents those who live their lives in a balanced way, and inspire others around them with their positivity and energy.

Cielle jewellery collection meets at the intersection of ‘art’ and ‘fashion design’. Seree will continue to collaborate with professional jewellery designers and jewellers to produce Cielle collections.

Make Cielle the companion that elegantly underlines your beauty and inner nature.




Founder and Creative Director: Seree Kang


Creative Director of Cielle London. Seree Kang

London based designer and artist Seree Kang has worked with a host of high profile fashion and lifestyle brands including Alfred Dunhill, Jo Malone and Estee Lauder companies over the past 10 years, before embarking on the adventure of creating her own brand.

In 2014, following a three-year stint as Global Senior Designer–Brand Image at British luxury goods brand Alfred Dunhill, Seree decided that it was time to offer her own vision to the world. That vision, Cielle, will be an entwining of art and high fashion, designed for the powerful, elegant, intellectual and beautiful modern woman.

Seree came to London to attend Central Saint Martins, graduating with an MA in Communication Design in 2005. The art she produced during her course has been selected for a number of exhibitions, such as the National Art Competition (2008) held in Chichester, UK, and London Design Festival – where her work was judged the best MA exhibition in 2007. Most recently, she received the Award of Excellence from Communication Art (2016). 










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